The leads can be added due to the actions made on the landlord’s/property manager’s end, as well as on a prospective tenant’s side.
A new lead will be added to your Leads page if a tenant:
requests a tour
sends a question
contacts you via the contact form on your listing website.
Note please that a "Contact Us" option on the listing website is visible for tenants if the Landlord/Property Manager has advanced settings for their Listing Website.
For more information please check the link below:
The tenant can press "Apply online" on a particular listing. A lead will be created after the rental application is submitted.
The following link might be useful:
The leads will be added also if a landlord/property manager:
Add it by themselves manually. As a landlord, you can add only tenants, as a property manager you can add tenants and property owners.
To do so, press the + Add Lead button on the Leasing > Leads sub-page from your left-hand menu.
If you are using the New Navigation layout, open the Listings & Applications page from the Property Operations left-side menu and switch to the Leads tab.
Fill in a full name, email and/or phone number, lead category (if you are a property manager), and type. Create a new lead.
2. A lead contact will be created once you send an invitation to apply online from the "Applications" page.
A new lead will be added to your Leads page if a tenant:
Request a tour
Sends a question
Contacts you via the contact form on your listing website, Zillow, Rentler, or Realtor